The Center for Media and Democracy recently filed an IRS complaint against American Majority for violating tax and campaign finance laws, alleging that the group is engaging in political activities that are outside the legal boundaries of a 501(c)(3).
The descriptions listed for the payments in the federal and state campaign finance data provide some additional insight into Voter Gravity, suggesting it mines, analyzes and sells vast amounts of voter targeting data. Descriptions of payments made to Voter Gravity by different political campaigns in the FEC database include: “Get-out-the-vote software,” “Voter management system,” “Purchase of voter database information,” “Voter demographics” and “Voter tracking.” And descriptions of payments made to Voter Gravity in the state campaign finance databases include: “Campaign voter list,” “Service to provide information on voters information etc to use for door knocking and phone banking for campaign,” “Voter data management system / map-based canvassing tool / virtual phone bank” and “Voter targeting.”
In 2021, Center for Media and Democracy, Common Cause and Alliance for a Better Utah filed campaign finance complaints in 15 states and an IRS whistleblower complaint against the American Legislative Exchange Council (ALEC), a right-wing bill mill heavily funded by the Koch network and a Project 2025 advisory board member. The watchdog groups alleged that ALEC had given and received campaign software linked to the Republican National Committee. The software in question, dubbed “ALEC CARE,” was created by Voter Gravity. ALEC challenged these complaints, claiming that the software was only used to communicate with constituents and not for campaigning.